Spectus Helps Fabricators Go Digital With Latest Bolt-On To Framework

Published: 13th December 2011

Spectus Window Systems has launched a new ‘Handy Guide to Digital Marketing’, which is available to all its fabricator and installer customers as part of Framework, the marketing initiative introduced by Spectus’ marketing manager, Joanna Plane, in summer 2011. The Spectus ‘Handy Guide to Digital Marketing’ is designed to give fabricators and installers a high level overview of the digital marketplace, demonstrating how they can make digital tools work for their businesses. It will help both owners and staff to get to grips with what the new digital landscape looks like and how it can really support traditional marketing activities. Joanna Plane, marketing manager at Spectus, says: “Many people are talking about digital, and understand that they need to go digital, but relatively few are actually acting on this. We appreciate that it takes time, effort and an ongoing commitment, so we’ve produced this guide to give a snapshot of what the online marketing process is all about.” The ‘Handy Guide to Digital Marketing’ includes easy-to-understand sections on creating a website – and then driving traffic to it – plus search engine optimisation (SEO), online advertising, email marketing, video marketing and mobile marketing. These areas are all to increase dramatically in 2012 as the latest research shows that 35% of people plan to do more shopping via their mobiles*. The social networking section includes a clear introduction to the most popular social media channels at the moment, from Facebook and twitter to blogs and LinkedIn. It highlights why each should be used, the key benefits and the type of activity that should take place on each one. “Some businesses tend to jump into marketing activity without really knowing whether it is correct for their business and what impact it could have,” explains Joanna. “While this guide goes through the most popular forms of digital marketing, it is important to remember that not every new communication channel may be right for a particular business”. “It’s important that business owners can understand what’s new out there and the potential that it might have for their business – and then plan an integrated marketing approach. Because when it comes to digital marketing, one thing’s for sure: if it’s not already part of a fabricator and installer’s marketing mix, it’ll be forcing its way into the plans soon.” Receive your copy by contacting Joanna directly at joanna.plane@spectus.co.uk or call 0800 328 5273.